AUB.SVP — a warm label about giving
THE GESTURE
Please. One small word with two meanings.
“I’m giving you something — here you go.”
And: “Please… help me.”
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AUB.SVP literally stands for Alsjeblieft / S’il vous plaît — “please” in Dutch and French. A name built on the simple act of giving. AUB.SVP is rooted in that gesture.
A gift to yourself or someone you care about.
And support for someone who needs help right now.
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FIRST EDITION - WINE
Our first edition features a Belgian rosé and red wine.
Created in collaboration with Jerom Winery, a young Belgian winemaker working with care, craft, and sustainability.
Each bottle carries a continuous illustration by architect and artist Ko Cleuren. The label wraps around the bottle like an embrace — one warm line connecting people.
Wine
Rosé or red: €17 per bottle
€1 donated to Doctors Without Borders
A bottle for you or someone you love.
And help for someone who needs it now.
T-SHIRTS & POSTCARDS
The giving label doesn’t stop at wine.
We designed T-shirts and postcards featuring artwork by Ko Cleuren:
clean, understated designs that carry the same gesture forward.
T-shirt
€50
€5 donated to Doctors Without Borders
100% organic cotton — durable, certified, high-quality
Single postcard​
€2
€0.50 donated to Doctors Without Borders
Set of 3 postcards
​€5
€1.50 donated to Doctors Without Borders​
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GIFTBOX
Two bottles + a set of three postcards
€39 total
€3.50 donated to DWB
COLLABORATION WITH DOCTORS WITHOUT BORDERS
We choose impact that truly matters.
No political statement — just a human gesture.
All donations go directly to Doctors Without Borders,
in line with our official partnership agreement.​​
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HOW TO ORDER
The rosé and red wines, T-shirts and postcards are available through:
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Order via email: info@cafedemarkten.be (preferably before 11 December)
👉 Pick-up at Café De Markten (Brussels)
Friday 12 and Saturday 13 December
Coming soon online at www.aub-svp.be
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WHY I'M DOING THIS
Joris Lens — creator of AUB.SVP:
AUB.SVP grows out of something personal. My passion for food, drinks, hospitality and design energises me. And I want that energy to lift others as well.
I wanted to create something that brings joy and genuinely means something.
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For this edition, we focus on Syria.
Two amazing team members at Café De Markten come from Syria. I see up close the hurdles they carry, the resilience they show, and how urgently medical help is needed in their home country. The choice was obvious.